Book Marketing Requires Doing Something…


It’s often been said that you cannot continue doing the
same things and expect a different result.

Authors are no different than most people.  They want the “overnight” success story, but they fail to realize that most of those overnight successes took a lot longer to make it to where they are.  This article is about being realistic.  I know. We are authors and most of us in some form or fashion tinkers in the world of fantasy.

When it comes to marketing our books, it’s time we made the distinction between fantasy and reality. It’s ok dry your eyes. It doesn’t have to be that bad. In fact, it could be even better than your fantasy.

What? Have I lost my mind?  No. The reality is that while we all fantasize about becoming a million dollar seller, nothing compares to the first time you realize as an author that someone is buying your books and that you might actually be a real author afterall. What about the first five-star review you received, didn’t it give you chills?

Reality is knowing that unless we do something, we’ll never get where we want to be and it all starts with having a plan.  It doesn’t matter what form your plan comes in, but sooner, or later you have to devote yourself enough to your success that you are willing to give “reality” it’s due.  Reality is like an “entity.”  I know you’ve probably heard sayings that refer to “the school of hard knocks,” “paying your dues and any number of variations.  For our purposes, “reality” demands a bit of attention.

The truth is whether you are traditionally or non-traditionally published you still have to be willing to “pay your dues” and this case that requires acknowledging that you need to devote a few hours to planning.

Indie and self-published authors tend to be “seat of the pantsers” and that’s exactly why you need to do this now. Don’t wait, don’t put it off. Sit down with a pad and paper and:

Set a Goal for the rest of the year.  This means set a goal for how many books you want to have out and how many over-all  books you’d like to be selling on average.

Set a Goal for next month. Since it’s impossible to know when you’ll be reading this you might as well set your goal for the next full month. Monthly goals are different and much more active. They are also the goals that will help you reach your end of year goals.

Some suggestions for monthly goals:

-A set number of review requests you will send out.

-A set number of blog interviews you will schedule to do.

-A set number of blog posts you’ll write for your PR/Bank.

-A set number of info and fresh promo tweets you’ll write for your rotation.

-A set number of new places to promote your books for free that you will find.

Set a Weekly Goal.  Weekly goals should consist of the above suggestions worked out into manageable tasks.

Lifestyle goals are another area that you should allocate some time for planning.  Lifestyle goals are those big goals like “sell enough books to buy a car” or “sell enough books to write full time”.  My suggestion is to use visual goals setting with this type goal.  If you have an office or writing room decorate it with visual images that you will associate with reaching your particular goal.  Surround yourself with motivational posters that make you feel good.

The first step that you can take to assure a successful marketing campaign has more to do with you personally than it does with where to advertise or what group to join.  If your attitude is not right, you could be sabotaging all of your efforts.  You can market without being a pest and reach your goals, but nothing is going to happen until you decide to do something and then do it…

If you haven’t already got a copy of the first book in the 8 Hour Series I hope you will give it consideration.

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