I woke up this morning with the “Looking for love in all the wrong places” probably a sign I went to sleep with the TV on again. Within just a few minutes my mind connected the tune to what I feel is a prevalent problem with authors. The new indie revolution has forced creatives to try their hand in the marketing pool and often with disastrous results.
As authors we are often like a “man overboard” floating on the internet sea, but there are life preservers being offered that we often overlook. The most important is time. We have time to adjust what we do. The wonderful thing about being non-traditionally published is the fact that we have a certain amount of control that no authors that’ve come via the traditional trail can say they’ve had.
We can monitor our sales, and we can adjust our marketing accordingly. This can be good or it can be bad. Why? Because, often we end up making changes that we shouldn’t have just because we lack the patience to allow things to work. We live in a world where everyone wants instant gratification, and we are no less adamant about the results, we want our books to have, but…that same impatience can often sabotage us and actually set our efforts back by weeks and sometimes months.
Weekly sometimes daily on virtually each group I belong to the same question is asked, “What’s been your most successful promotion so far?” What the poster usually means is “how can I sell more books today.” I have an answer to that. Expose yourself. No, I don’t mean run around naked, but I do mean that visibility is the key to any marketing campaign, and you may just have your cart before your horse. Think of it like this. If you were building a house would you set up the studs before, or after you lay the foundation? Well, I suppose you can build on a foundation of dirt, but when it rains you’re going to get water inside your dwelling. It’s not the best foundation that you could have chosen.
Now, think about your book marketing and author branding in the same way. Slow down and examine your foundation. Is it solid or did you put your book out, then start running around and chasing every rabbit down every rabbit hole another author mentioned? If you have don’t worry you are not alone. It’s one of the reasons everyone’s book isn’t at the top of the charts. The wonderful thing is that you can give your book a firm foundation in just one day.
When I wrote ’8 Hours to Jump Start Your Career: A Step-by-Step Guide for Self-Published Authors’ even I didn’t realize that what I’d done is give authors that’ve yet to create a marketing plan for themselves an easy to follow one. I’m working on part two now.
Promotions are wonderful but if you don’t have your house in order, then inviting the whole town to visit isn’t such a great idea. Do the housecleaning first and then have your party your results will be better.
If you have specific questions feel free to ask, and I hope that this post will encourage you in the right direction, I can’t wait to see you and your book at the top of the Amazon Bestseller’s list.