Like you, I belong to a few writers groups online and one of the most asked questions lately has been “Should I have a blog?”
For those of you who have read my book you already know the answer, but for those who haven’t I’ll try to explain the why behind the resounding “yes you should.”
My background is in offline marketing and advertising and any person in that line of work worth their salt will tell you that it’s hard to get anything for FREE, but if you can, you should use it. For now, blog platforms are FREE. This may not be the case forever, but for now why not take advantage of the medium to further your marketing reach and help get both, you and your books out there?
The biggest problem I see with authors and blogs is the fact that they don’t plan how they will use the platform and instead judge the results by an arbitrary set of values.
I use my blog as a billboard. It’s there to catch the occasional passerby, and I try to make sure that there is enough information on myself and my books to be informative when someone drops by. I also use my blog as a means to an end. If you don’t have a blog, you are virtually eliminating several additional methods of marketing yourself without even realizing you have done it.
What? Because I have a blog, I can participate in several things that I cannot if I only have a website.
Book Tours: It’s hard to participate in book tours, and blog hops without a blog. While there are paid versions you can easily set up tours and hops on your own working with fellow authors to cross-promote each other’s books.
Articles: Using a blog you can easily draw attention to your blog and therefore, a static advertisement for you as an author by sharing the posts via Twitter and Facebook. This is wonderful when your articles become viral with many authors sharing them across the various platforms.
If you’re creative, you can come up with lots of ways to use a blog, but be careful not to miss the point of a blog. A blog is a form of communication, and communication can also be static. When you create a blog, it creates one more place that readers MIGHT find you. Don’t be overly concerned if you blog isn’t getting thousands of hits a month. It doesn’t have to. It’s a tool and right now you can use it for FREE.
If you have thoughts on blogging you’d like to share I’d love to hear your viewpoint. Please feel free to share.