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A New Day…A New Daydream…Harnessing the Power of a Positive Attitude

I’ve been told I should have been a motivational speaker.  I reply by saying, “I am” because I try to motivate every time I open my mouth or touch the keyboard with my fingertips.  I’ve been blessed, I guess with a gift that allows me to look past the shallow and sometimes demanding nature of …

Excuses, Excuses, Excuses…One Way to Avoid Success as an Author

November 18, 2012 | Author: | Posted in Book Marketing, Marketing, Motivation, Writing and Publishing

EXCUSES, EXCUSES, EXCUSES… I believe that sometimes we (authors) are our own worst enemies.  To become a specialist in any occupation a certain amount of time, effort and investment is expected. Yet, as authors we seem to jump in with both feet, do nothing to prepare ourselves for the business aspect of our chosen career …

Realizing Your Book Publishing Dream: First you have to get off the couch

Two years ago I began to notice blogs about e-books. My son owned a Kindle and loved his Kindle. I saw blogs about people who published almost anything – their dinner menu – for the Kindle, but many were whining about how hard it was to format the books for the new digital platforms. I …

Marketing Series: Putting Action Advertising to Work for You…

Action and Reaction…. For every action, there is a reaction…. Area you communicating actionable content for your advertising? If I’m a customer reading one of your ads, I don’t want to buy your inventory, I want to buy something that peaks my interest, and something that I’m convinced I really need. For every action there …

The Salesman Series: Cultivating Customer Relationships….

  Do you feel the momentum growing at work or are you down in the dumps like a stagnant puddle of water on the side of the road?  I hope it’s the first because, quite frankly, no one wants to buy anything from a stagnant puddle of water from beside the road. If you’re not …

Perceive It and you Can Achieve It! Get Motivated for Sales….

Are you a self-motivated person or do you wait to be told what needs to be done?  Since you’re in a sales oriented business, there’s no doubt in my mind that you are at least partially self-motivated.  How self-motivated, however, will determine how successful you can or will become.  Reach down deep inside and lasso …

Looking for Sales in all the Wrong Places…

November 10, 2012 | Author: | Posted in Book Marketing, Marketing, Money, Motivation, Writing and Publishing

I woke up this morning with the “Looking for love in all the wrong places” probably a sign I went to sleep with the TV on again. Within just a few minutes my mind connected  the tune to what I feel is a prevalent problem with authors.  The new indie revolution has forced creatives to …